How ratings work

Last updated 29 October 2026

Homeowners who post a job with LocalWins can rate the trade who did it. These are the rules we follow so every rating is a real one from a real job.

Who can rate

• Only the person who posted the job, from the mobile number they confirmed with a code when they posted it.
• Only for a trade who took that job through LocalWins.
• Only once you have told us which trade did the job.
• One rating per job. It can be changed for two weeks after it is left.

No rewards for ratings

We never pay, discount, enter into a draw or reward anyone in any way for leaving a rating, and we never ask only happy customers. Trades must not offer anything for a rating either. Every homeowner whose job qualifies is asked the same way, whatever they thought of the work.

How we check ratings are genuine

• A rating from a trade's own number, a member of their team or any number registered to a trade account is not accepted.
• The job must have been confirmed by the homeowner and taken by the trade before a rating can be left.
• Every rating is tied to one real job and one confirmed mobile number, and we look into any rating that is reported to us or does not look genuine.

Low ratings are never hidden

The trade sees every rating, high or low, as soon as it is left, and a trade cannot remove or edit one. Ratings are not shown publicly yet. When they are, low ratings will be shown the same way and as quickly as high ones, and we will not hold any rating back. We only hide a rating if it is fake, abusive, unlawful or gives out someone's personal details, and we keep a record of why.

Trades can reply

The trade who was rated can post one reply from their LocalWins account. The reply sits under the rating; it does not change or replace it.

What happens to trades who break the rules

A trade who writes, buys or arranges fake ratings, or offers a reward for one, has those ratings removed, stops getting LocalWins job offers and may have their account closed.

Google reviews

Some trades also ask for a review on Google once a job is finished. That link goes to Google (or to a simple thank you page when we don't know the trade's Google listing), is shown to every customer the same way whatever rating they gave, and is never swapped for anything. A LocalWins rating and a Google review are separate, and you can leave either, both or neither.

Questions or a rating you think is wrong

Email hello@localwins.co.uk and tell us which job it is about. See also our privacy policy.