Most local businesses are sitting on more work than they buy. We catch every enquiry that comes at you, day or night. We bring back the customers you already won. And we find the jobs nobody has told you about yet, like the planning application that went through four streets away last week. You stay on the tools.
Dave's Plumbing
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Or try it for real: call 07426 713522 and hang up. Watch what lands on your phone.
What this replaces
Every pound below buys one job and then stops. Here is what the usual options cost, and what we charge to build the same flow of work out of your own customers, your own callers and your own area.
Pay per lead sites
£5 to £35 a lead
Commonly reported as one job won for every five to eight leads paid for, and the same enquiry is sold to up to five firms at once. Trades often describe £150 to £400 of lead spend behind a single won job.
Directory membership
£30 to £59 a month advertised
Members frequently report real bills between £80 and £500 a month once the lead charges land, usually on a twelve month contract you cannot leave.
Marketing agency
£1,250 a month and up
The going rate for a retainer in the UK, which buys you a plan and a monthly report. Answering the phone at seven in the evening is not part of it.
LocalWins
Free for 30 days. Then £99 a month, nothing per lead, ever.
Every caller answered and captured, the customers you already won brought back on a schedule, and the new work in your area found for you before anyone advertises it. The jobs are yours and they are not sold to anyone else. Cancel any month.
Figures for the other options are the prices those services publish and the costs their own members commonly report in 2026. They move around, and yours may differ. Ours does not: free for 30 days, then £99 a month, or £199 with a new website built for you.
Three things run quietly in the background of every account, and all three are jobs you would otherwise never have heard about. None of them cost a penny more than the £99.
Every morning we read the planning applications and the new company registrations around your postcode, keep only the ones that suit your trade, and put them on your dashboard. The extension two streets away, three months before anyone rings round for a quote.
Letter ready to print, addressed and signed off with your number.
Mark a job won and we work out when it comes round again: the boiler service twelve months on, the gutters each autumn, the MOT to the day. On that date they get a short text from your number asking if they want booking in.
The cheapest job you will ever take is the one you already did.
When another LocalWins trade gets asked for something they do not do, they can pass it to you. We ask the customer first and nothing moves unless they say yes, so it arrives as a lead with a name, a number and a job.
The plumber's electrical enquiries have to go somewhere.
Planning data comes from the council registers, published for public consultation, and new company data from Companies House. Homeowners are only ever approached by post or a knock on the door, never a text or an email, and we never sell anybody's details.
Most tools just stop you missing the call. LocalWins saves every caller your AI speaks to into your own customer list, booked or not, so the jobs you lose today become the work you win tomorrow.
A customer rings while you're on a job. Normally that's a lead gone to the next name on Google.
Mobile callers get a text conversation, landline callers get your AI receptionist. It answers their questions, takes the job details and offers your booking link. And whether they book or not, their name, number and what they wanted is saved to your list.
A quick text or offer turns a lost enquiry into a paying job. You're building a customer list you own, win or lose.
Stop renting customers from Google. Start owning them.
Every caller your AI handles is yours to keep, and yours to sell to again. That is the difference between a missed call and a missed customer.
A text-back can only reach a mobile. Most tools stop there. LocalWins answers mobile callers by text and everyone else by voice, so nobody is lost either way.
Who is calling
AI text conversation
Miss the call and the caller gets a text in your name within seconds. Your AI answers their questions from a knowledge base built from your own website, gathers the job details, offers your booking link and escalates an emergency to you straight away.
Who is calling
AI voice receptionist answers in your name
A text-back cannot reach a landline caller, so today they hit voicemail and ring the next name. Your AI receptionist answers instead, takes the job details, the address and the best time, tells the caller what happens next, and you get the transcript and recording within a minute.
Who is calling
Text-back and AI replies on WhatsApp
Missed-call text-back and AI replies over WhatsApp, landing in the same inbox as everything else. Built and waiting for Meta approval, so we are not switching it on until it works properly.
Nobody is lost either way.
Mobile callers get the text conversation. Landline, office and withheld number callers get a real answer instead of voicemail. Every one of them lands in the same lead inbox with an estimated job value, and you get an alert by text or Telegram.
How many could you win back?
estimated recoverable every month
£0
Most businesses cover the £99 Growth Plan with the first one or two recovered jobs.
Estimates only, based on typical trade and service businesses. Your results will vary.
Your Google Business Profile decides whether locals find you or your competitor. On the Growth Plan we manage it properly, every single week, the way a dedicated marketing person would.
When locals search for what you do, Google shows a map with three businesses first. Most people call one of those three and never scroll further. The whole point of the weekly work is to move you into, then keep you in, that box.
Google itself reports that complete, regularly updated profiles get dramatically more calls, direction requests and website clicks than neglected ones. Almost every local business we audit is leaving this on the table.
Map-pack visibility is earned, not bought. Businesses paying for clicks are often spending £20 to £60 per lead for positions above a map pack their rivals sit in for free. Ranking organically means every extra call is pure margin.
No dashboards to learn, no software to wrestle. One setup call, then LocalWins works in the background every week.
One short form and you have your own LocalWins number within a minute. Ring it, let it go unanswered, and watch the text come back in your business name. Forward your missed calls to it whenever you are ready. You keep your number and customers see no change.
Your Google Business Profile overhauled, the review engine wired in, your AI trained on your services and prices, and the work near you found every morning. From then on it runs while you work: fresh updates on your profile, review requests by text after every job, every missed call texted back in seconds, and win-back texts to past enquirers for repeat work.
A plain-English report shows your visibility score, where customers find you, how your reviews compare to rivals, and the leads we caught with their estimated value, plus what to do next. You always know what the £99 earned you.
Your customer just had a job done. You are the customer. Tap a rating:
Tap 4 or 5 stars, or try a low rating.
Record a chat at the front desk, a site visit or a phone message on your phone. Your AI Notetaker writes it up, pulls out the lead, flags any complaint and gives whoever handled it a coaching tip. Audio is transcribed and then discarded, only the notes are kept.
A walk-in asks about a job while the desk is busy. Record the chat and every detail is written up, with the enquiry saved as a lead.
Talk the job through with the customer on site. The Notetaker captures what was agreed and what to chase, so the quote matches the conversation.
Record the call or the voicemail on your phone and you get the summary, the lead and any complaint, plus a coaching tip for whoever took the call.
What comes back
Site visit, 11:20, handled by Jess
Written upTeam leaderboard, this month
LocalWins runs the lot from £99 a month with no setup fee, and you can see your free visibility score before you spend a penny.
We optimise your Google Business Profile, keep it fresh with weekly updates, and track your visibility score so you can watch yourself climb the map.
Growth PlanReview requests by text after every job, plus a link and QR code for the counter. Happy customers land on Google, unhappy ones reach you privately first, and a request fires the moment you mark a job won.
Growth PlanMiss a call and our AI texts a mobile caller straight back in your name, answers their questions and offers your booking link, 24 hours a day. Landline, office and withheld number callers are answered by your AI voice receptionist instead. Spam and nuisance callers get absorbed silently, so only real customers ever reach you.
Growth PlanEvery caller is saved to a lead inbox you own, with an estimated job value and won or lost tracking. Win-back campaigns by text or email go to your past enquirers to drum up repeat work, with STOP requests handled for you.
Growth PlanDesigned, written, built and hosted for you, made to win local Google searches. You see a free mockup of your new site before you pay a penny.
Included in Growth+ (£199/month)Monthly reports show your visibility score, where customers find you, your reviews against competitors, and leads and estimated value by month, with next actions. Alerts by text or Telegram and a weekly digest email keep you in the loop.
Growth PlanWant the full list? Every live feature, and what is coming soon, is set out just below in Everything in Growth.
Every line below is live today and included in Growth at £99 a month. Growth+ at £199 a month adds a brand new website, designed, built and hosted for you. No setup fee, and every new feature is included when it launches.
Google Business Profile, managed. Optimised in week one and kept fresh with weekly updates, so more locals find you.
Missed-call text-back. An instant text to any mobile caller you miss, an alert to you, and the caller saved as a lead.
AI text conversation. Answers questions from a knowledge base built from your website, gathers job details, offers your booking link, escalates emergencies and sends you a lead summary.
AI voice receptionist. Answers forwarded calls that cannot be texted, in your business name, and takes the job, address and best time. Transcript, summary and recording in your dashboard.
Call recording. Audio kept for 90 days, transcripts kept.
Reviews engine. Review link and QR code, review requests by text, a private feedback route for unhappy customers, and an automatic request when a job is marked won.
Win-back campaigns. Text or email to past enquirers, STOP handled for you, PECR aware.
AI Notetaker. Record a front desk chat, a site visit or a call and get a summary, the lead, any complaint, a coaching tip and a team leaderboard.
Mystery shopper. An AI caller rings your business and scores the call. One a month in Growth, four in Growth+.
Reports. Visibility score, where customers find you, reviews vs competitors, leads and value by month, and next actions.
Spam shield. Absorbs nuisance calls and never blocks a number automatically.
Lead inbox. Every enquiry with an estimated job value, and won and lost tracking.
Owner alerts and weekly digest. Alerts by text or Telegram the moment something needs you, plus a weekly digest email.
Usage allowances. Texts, call minutes and AI replies included every month, with packs available if you need more.
Referral link. Refer a business and get a month free.
A brand new website. Designed, built and hosted for you, with a free mockup before you commit.Growth+
Coming soon, included when live
Type your business name and we will run a real visibility and SEO audit: how you rank on Google, your map-pack presence, your reviews versus local rivals and your website. Takes about 60 seconds, no sign-up to see your score.
Every plan starts with 30 days free on your own line, card on file, nothing charged until day 31, cancel before then and pay nothing. After that, Growth is £99 a month and includes everything we make. Growth+ is £199 a month and adds a brand new website, designed, built and hosted for you. No setup fee, no joining fee, no per-feature add-ons, month to month.
Done for you
Your whole Google presence, run for you: found on Google, reviews climbing, every caller answered whether they ring from a mobile or a landline.
Includes 600 texts, 200 call minutes and 1,500 AI replies a month. Packs are available if you need more.
Start my free monthor book a free 15-minute call30 days free, then £99 a month. No setup fee. Cancel any time.
Everything, plus your website
Everything in Growth plus a brand new website designed, built and hosted for you. See a free mockup before you pay a penny.
Includes 1,000 texts, 400 call minutes and 3,000 AI replies a month. Packs are available if you need more.
See my free website mockupor start today without a callNo setup fee. Website included while you subscribe. Month to month, cancel any time.
Month to month. Cancel any time. No long-term contract. Every new feature we launch is included in your plan, not sold as an extra. Refer a business with your referral link and get a month free.
Coming soon, included when live: WhatsApp text-back (awaiting Meta approval), Facebook and Instagram DM replies, an online booking page, website chat and social posts.
A text-back cannot reach a landline, an office switchboard or a withheld number, which is why those callers usually end up in voicemail and ring the next name on Google. With LocalWins your AI voice receptionist answers the forwarded call in your business name, takes the job, the address and the best time, tells the caller what happens next, and puts the transcript, a summary and the recording in your dashboard within a minute. Mobile callers still get the text conversation, so nobody is lost either way.
Free for 30 days on your own line, then £99 a month. Cancel any time before day 30 and pay nothing.
