Terms of service
Last updated: 27 May 2026
Plain-English version. These terms govern your use of LocalWins. By signing up you agree to all of them. If anything below is unclear, email hello@localwins.co.ukand we'll talk it through.
1. Who you're contracting with
LocalWins is operated by LocalWins Ltd, a company registered in England and Wales (Companies House number 17242503), registered office 71-75 Shelton Street, London WC2H 9JQ. We are not VAT-registered today and will register once we cross the threshold. Contact: hello@localwins.co.uk.
2. What you're buying
LocalWins is sold as one of two monthly plans. Both are month to month, with no setup fee, no joining fee and no deposit.
- Growth, £99 a month: everything we make except a website. A dedicated UK Twilio phone number on your account, automated SMS text-back when calls to that number go unanswered, your Google Business Profile optimised and kept up to date, the review engine, a monthly win-back campaign to your own customer list, the B2B Lead Engine where it applies to your trade, and a weekly Business Review with a monthly visibility report.
- Growth+, £199 a month: everything in Growth, plus your website designed, built, hosted and looked after by us for as long as you subscribe.
- A branded review page and QR code at
localwins.co.uk/r/<your-slug>, where your customers are invited to leave a Google review and can also send you private feedback. - A customer dashboard to view messages, reviews and settings.
- Reasonable founder-led support via email.
3. Pricing + billing
- Setup fee: none. There is no joining or setup fee; you pay the monthly subscription from activation. There are no paid add-ons or separately priced extras.
- Free month: every new subscription starts with a 30 day free trial. A payment card is taken when you activate and nothing is charged during the trial. If you cancel before the trial ends you pay nothing. If you do not cancel, the first monthly fee is charged on day 31 and monthly after that. Stripe emails you before the first charge.
- Monthly fee: Growth at £99/month, or Growth+ at £199/month which includes your website. Billed monthly via Stripe after the free trial. Customers who joined on an earlier price keep that price while their subscription continues.
- Cancellation: cancel any time from the dashboard. You keep service until the end of the paid period; we don't pro-rate refunds.
- First-month guarantee: if LocalWins doesn't recover at least one missed-call lead in your first 30 days, we'll refund the first monthly fee on request.
- Failed payments: if your card fails we'll email you to update it. After 14 days of unpaid balance we pause service. After 30 days we cancel and release the Twilio number.
- Fair usage: your plan includes a monthly allowance of texts, AI voice receptionist minutes and AI replies, shown in your dashboard. Ordinary use of the service does not come close to it. We reserve the right to charge for usage beyond the included allowance at our cost, but we will always tell you before any extra charge is raised, and we will not charge you the first time you go over. If it keeps happening we will talk to you about a larger allowance rather than send you a surprise bill.
- AI voice receptionist: this is switched off unless you turn it on, because it is the one part of the service that uses call minutes. Your dashboard shows the minutes used against your allowance. When the allowance is reached the receptionist stops answering and calls fall back to instant text-back, so you are never billed for minutes you did not agree to.
- Promo codes: if we give you a promo code, it is honoured for the life of the subscription provided you don't cancel and re-subscribe.
4. What you're responsible for
- Setting up call-forwarding on your existing phone (we send instructions; you do the 4-code mobile dial sequence).
- Ensuring the published phone number you give us is one you actually control.
- The content of any SMS or review request that goes out from your LocalWins number. You're the sender in the customer's eyes.
- UK-only opt-in/opt-out compliance for any text you send. We honour STOP requests automatically; you must not send marketing texts to people who haven't given consent.
- Authorising us to contact your customers. By using the service you give us explicit permission to contact your customers and callers on your behalf (by SMS, WhatsApp and email) to deliver the features you have switched on, such as missed-call text-back, AI replies, review requests and win-back messages sent at your direction.
- The accuracy of data you give us. Where you supply us with customer details (for example an uploaded list, a number you ask us to text, or business information for your AI), you confirm you are entitled to share it and that it is accurate and lawful to use. You agree to indemnify us against claims arising from inaccurate or unlawful data you have supplied.
5. What we're responsible for
- Provisioning your Twilio number within an hour of payment clearing.
- Keeping the service up. We aim for 99.5% monthly uptime (excluding scheduled maintenance and upstream Twilio/Vercel outages).
- Honouring data subject requests under UK GDPR (see privacy policy).
- Telling you within 72 hours if a security incident affects your data.
6. Acceptable use
You can't use LocalWins to:
- Send unsolicited marketing to people who didn't give consent.
- Impersonate another business.
- Send anything illegal, harassing, or fraudulent.
- Attempt to resell the service or use it for someone else's business without telling us.
If you do, we'll suspend you immediately and refund the unused portion of the current month.
7. Liability cap
To the extent permitted by law, our total liability for any claim is capped at the amount you paid us in the 12 months before the claim arose. We're not liable for indirect losses (lost profit, lost data, lost opportunity). Nothing in these terms limits liability for death, personal injury, or fraud.
8. Changes
If we change these terms materially we'll email you 30 days before they take effect. You can cancel during that window without penalty.
9. Governing law
English law. UK courts have exclusive jurisdiction. If you're a consumer, your statutory rights are unaffected.
Questions? hello@localwins.co.uk or call 0330 043 3007.